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Jindaiji Temple, rapidly gaining popularity among young people
Fugakusan Jindaiji Temple has seen a sudden surge in popularity among young people since around mid-2025, with terms like "Harajuku-fied" and "going viral on SNS." I'd only visited once years ago, so I wondered if it had changed significantly and decided to go again. Turns out, there aren't any special gimmicks specifically targeting young people. But I felt the spark might have been ignited by the easy access to a spot with a pleasant sense of seclusion, combined with the many shops lining the area, especially the famous Jindaiji soba. It offers a convenient escape from the everyday. I avoided the crazy crowds on New Year's Eve, visited a few days early, and was satisfied to buy some fresh Jindaiji soba to take home for the New Year!
